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strategic planning topics
In programme order ... preliminaries
General Introduction ~/~ Management Assurance
Company Culture – Survey ~/~ Planning Data - Survey
Questionnaire Analyses ~/~ Pre Seminar Notes
Your Company Mission Statement (as agreed by all)
In no particular order ... programme sections
What Business Are We In? ~/~ Direct Marketing Principles
Communications Channels ~/~ Data Systems Management
Complaints Department ~/~ Resources
Company Direction ~/~ Pyramid Of Importance
Participant Commitment ~/~ Company Objectives
Business Environment ~/~ Industry Trends ~/~ Market Potential
New Markets ~/~ Competition Assessment
Distinctive Competencies ~/~ SWOT Analysis
7 P's Of Marketing ~/~ Strategised Approach
Market Segmentation ~/~ Market/Segment Analysis
Competitive Positioning ~/~ Product Applications
Benchmarking ~/~ Re-Work ~/~ Service & Support
Strategic Sales Management ~/~ The Art Of Enabling
Marketing Database Administration ~/~ Product Life Cycles
Leaky Bucket ~/~ Tender Techniques ~/~ Loyalty Value
Watering Holes ~/~ Marketing Tactics ~/~ Marketing Resources
In programme order ... finishing touches
Execute Your Strategic Plan ~/~ Monitoring Plan Performance
One Final Rule ~/~ Management Commitment
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